Muddville Dubai

When we met up with the lads from Hollaphoinc we knew we were going to create something that had a real edge. When the duo launched their new single “ I don’t want it to end” it sky rocketed to number one on the i Tunes downloads Charts in the UAE region. The single has won them some great recognition and we wanted to create a video that matched the energy of the song... so what did we do ? Our think out of the box Director Jac came up with a concept never seen before, 3 Red Epics on one rig, need we say anymore. The new technique was nothing short of challenging with the guys having to carry it around in a night club packed with people. However after 2 nights of running, sweating and some interesting dancing by the crew themselves we produced a slick video. The Hollaphoinc crew had HTC onboard and used the video to coincide with the launch of the new HTC One and it was a great little Branded Entertainment exercise.. Thanks to all those who threw shapes on the dance floor and to Olly Wood and Greg Stainer from Hollaphonic 

The team set off with the goal to film this brief in such a way that it would engage the audiences attention and it did just that, with over 700 000 hits on YouTube the video has been received well something that the team are extremely proud of. The creatively filmed video that captured the reactions of mall visitors to the Awesome Traveling Machine went on to win two bronze awards at the recent Dubai Lynx, the premier awards honoring creative excellence for MENA’s advertising and communications industry. The team look forward to more Awesome Traveling machine action soon 

A small team from Muddville took out two Epics and Carl Zeiss's SLF compact primes on a journey of training, tears, sweat and a fair bit of blood.  The idea was to capture the human side of the competitors and contradict it with burst of extreme energetic violence.  Fun was had by all, looking forward to the next one…

Take a look at some behind the scene and interviews of muddville's latest project "Genie called Gin"

Today we got confirmation on our tracking number for our speacilist steadi system, its basically a steadicam on steroids with a gyro head, it allows us to setup quickly, move between the shots and the best thing it works with our EpicM and EpicX.  Its take us more then a year to decide on the best rig for our company and we are happy to say it will be here next week sometime.  We invite all to come an view and can't wait to have it on set.

Its been 2 months with my EpicM and have been meaning to write something about it, I can say in all fairness this camera quite easily found a way to humble my role as a Director and an individual. The camera has opened up so many more opportunities than I could have ever expected, my Bomb Squad (Brian Sheckelhoff) handler has been privvy to my tours across this planet, starting with Dubai, I ventured to Singapore, Barcelona, bit in Munich and Frankfurt, to Johannesburg and Cape Town. I now sit in Dubai with 4TB of footage that I just so desperately want to share. I met over 300 people in my travels, (I kind of know how TED feels) and in that time I met them all, the skeptics, the enthusiasts, the bewildered the flabbergasted and the random unknown. All the while people received the handling of the camera with fascination - all of them!

Good things eventually happen, with Muddville and Spoke's new venture. new doors have opened and opportunity has presented itself. www.spokefilms.tv

Recce revealed a beautiful city, full of decorative buildings old style lifts and stunning streets to film in...

Jac Mulder gets shot with his first of two Epic's.  Displayed here is Clutch, easy to assemble and quick to get the shot.  

Muddville begins its international travels with their first location for Delta Partners.  The Epic-M is coupled with some Ultra Primes and a couple of sliders.  Jac is joined with Camera Quip in Singapore.